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Kajabi Business Audit for Sport & Fitness Brand
Joanna Newton
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Posted Aug 7, 2025
Audit and strategy session for Jiu Jitsu Flo to improve messaging, branding, and sales—resulting in a clear, growth-focused Kajabi business roadmap.
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Timeline
Jul 9, 2025 - Aug 5, 2025
Clients
Ju Jitsu Flo
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🔧 Project Title:
Kajabi Business Audit for Sport & Fitness Brand
📌 Project Type:
Kajabi Business Audit & Strategy Session
📝 Project Description:
Ari Goldman from Jiu Jitsu Flo hired me to help identify growth opportunities and streamline his online business.
⚙️ What I Did:
Phase 1: Audit
I conducted a full audit of his Kajabi setup to uncover key issues and opportunities. I reviewed:
Messaging across the website, programs, and social media
Brand consistency across all platforms and digital assets
User journey through the site and learning experience
Product positioning and clarity
Sales strategies and conversion points
Phase 2: Recommendations
I outlined 7 core issues impacting revenue and growth, prioritized by potential ROI, and delivered a step-by-step roadmap to address them.
✅ Outcome:
Jiu Jitsu Flo now has a clear, actionable business plan focused on revenue growth and an improved user experience.
Overview of Current Website