Redesigning insurance web portal
Tiffany Teng
Overview
Who: Great Eastern Life, Singapore
What: Performed UX audit, ran surveys, created Information Architecture, wireframes and prototypes
Role: Design lead
Result: User feedback and an established product roadmap identified approximately 60% of the UX debt
Project summary
I helped identify UX debts in 4 weeks, then worked on redesigning the navigation structures and content classification for people to find content and use features such as viewing their policies and making their premium payments. I did this by renaming and regrouping menu labelling, coordinating menus by user tasks and making interactive elements prominent in the UI.
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Posted Sep 4, 2024
Tiffany successfully reduced the UX debt by approximately 60% through a UX audit and product roadmap workshop.
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