EX3 –– Event ticketing web platform

Marie Dyachenko

Web Designer
UX Designer
Product Designer
Figma

💡Overview

EX3 is a new and secure event ticketing platform that uses blockchain technology to address the issues of the mainstream ticketing industry.

☹ Current ticketing industry is flawed

High transaction fees cause headaches for fans and artists

Resellers make it hard for true fans to purchase tickets

Artists struggle to capitalize on resales

✦ Solution

EX3 is here to solve these problems by creating a user-friendly, blockchain-based ticketing platform that offers secure ownership of tangible assets within the ecosystem.

🎯Project goal

Design a platform that is:

Easy to use

Has clear informational architecture

Consistent

Visually exciting

🧩 Architecture

✦ Structure

The platform consistc of 3 major blocks:

Marketplace - explore and purchase tickets (ETs), view other users and their collections

Customer dashboard - view active tickets, collected ETs and find experiences that match your liking.

Creator launchpad - create and publish experiences, manage your earnings, + all features from customer dashboard

Ideation sketch of platform structure
Ideation sketch of platform structure

✦ Tokens and gamification

Each experience/event exists in a form of and NFT-like token called ET. Users collect them with each purchased ticket, receive EXP and level up their profiles to get access to premium limited events and purchase rewards.

✦ Wireframes

After defining structure and main mechanics of the product, I designed wireframes and created a clickable prototype to present it to stakeholders in a way that will be easier to understand.

🎨 Design

✦ Marketplace

Explore experiences and events all over the world, filter by different criterias, and find the ones that are perfect for you.

✦ Profile: EXP, Badges & Reviews

All platform creators have public profiles, whereas regular users can choose between public an private. Public profile displays created and attended events, purchasing activity, followed creators and reviews.

The platform rewards users for attending events with badges and EXP points. These badges help other users gauge a reviewer's credibility, making it easier to trust and value their reviews. It's a fun way to build your reputation and showcase your expertise within the community.

✦ Community forum

Decentralized platfom offers their customers a transparent way to make decisions on behalf of the community.

✦ Creator launchpad

The platform offers creators a set of powerful tools to create and monetize their experiences.

✦ Customer dashboard

Tool for users to track tickets, collect ETs and get personalized event recommendations.

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