Movig –– Platform for UGC creators

🧩Overview

Movig is an all-in-one centralized platform designed to help UGC creators and influencers land their brand deals and grow their business faster.

✦ Project goal

This project was aimed to redesign Movig’s website to:

Clearly communicate value proposition and product to creators to increase sign ups

Increase interest in prospective angel investors and VCs to invest in Movig

✦ Target audience

Creators that create content for brands to use in marketing purposes on their brand’s social media accounts

Influencers that post content on their account

Brands that look for content creators to engage in their campaigns

📑 Wireframes

To begin, I analyzed Movig's website as well as their competitors' websites. Using the existing content, I designed lo-fi wireframes, improved the storytelling of the main pages and overall layout.

🎨 UI Design

I presented three UI concepts to the client and then iterated the chosen concept to achieve the best possible outcome. We selected colors and typography that were fresh, modern, and engaging.

I designed 6 website pages for desktop and mobile devices.

✦ UI Kit

To ensure consistency throughout the project, I created a UI kit that included guidelines on colors and typography, interactions with UI elements, as well as web assets such as the favicon and open graph.

🖥 Product Mockups

As an additional service, I designed a few product mockups to help bring the platform to life. I wanted to make sure that the product was visually appealing and showcased its unique features in the best possible way.

💬 Communication

Throughout the project, I worked closely with Movig's team to ensure that we were on the same page and that their input was valued. I believe that open communication is essential to a successful project and I always strive to keep my clients in the loop throughout the design process.

✨ Outcome & Review

As a result of this project the client received an improved website with:

Better storytelling

Fresh UI style

Custom-designed imagery

Project timeline: 8 days or 50 hours