Movig –– Platform for UGC creators



🧩Overview





✦ Project goal

This project was aimed to redesign Movig’s website to:

• Clearly communicate value proposition and product to creators to increase sign ups
• Increase interest in prospective angel investors and VCs to invest in Movig



✦ Target audience

• Creators that create content for brands to use in marketing purposes on their brand’s social media accounts
• Influencers that post content on their account
• Brands that look for content creators to engage in their campaigns





📑 Wireframes

To begin, I analyzed Movig's website as well as their competitors' websites. Using the existing content, I designed lo-fi wireframes, improved the storytelling of the main pages and overall layout.





🎨 UI Design

I presented three UI concepts to the client and then iterated the chosen concept to achieve the best possible outcome. We selected colors and typography that were fresh, modern, and engaging.



I designed 6 website pages for desktop and mobile devices.









✦ UI Kit

To ensure consistency throughout the project, I created a UI kit that included guidelines on colors and typography, interactions with UI elements, as well as web assets such as the favicon and open graph.





🖥 Product Mockups

As an additional service, I designed a few product mockups to help bring the platform to life. I wanted to make sure that the product was visually appealing and showcased its unique features in the best possible way.







💬 Communication

Throughout the project, I worked closely with Movig's team to ensure that we were on the same page and that their input was valued. I believe that open communication is essential to a successful project and I always strive to keep my clients in the loop throughout the design process.

✨ Outcome & Review

As a result of this project the client received an improved website with:

• Better storytelling
• Fresh UI style
• Custom-designed imagery

Project timeline: 8 days or 50 hours