DEC 2025

TECHNOCENTRICS is a micro consultancy primarily composed of veteran design engineers specializing in automation that creates transformation for manufacturing and warehousing operations.

The founders wanted a brand that felt premium and projected the dynamic, leading edge, and precise nature of their work. I proposed a brand framework that balanced a highly aspirational tone to speaks to forwarding thinking leadership teams, that would still feel grounded enough for experienced veteran SME directors and project managers in their 40s-60s. Naturally we wanted to build confidence immediately and demonstrate a deeply sense of cross-disciplinary expertise through the mechanical and digital world.

Research & Direction: I started by exploring the balance between strategic change, innovation-led design and mechanical expertise. We sought out and custom-built imagery that would be key to expressing the brand's core pillars. The initial concepts found inspiration among technological cues, with a touch of futurist graphics and pulling all imagery to a unified color language.

Logo Exploration: The primary logotype features sharp, mechanical details for an engineered and modern look. The two interlocking circular forms represent change, collaboration and partnership

Color & Typography: The palette draws from deep blues and purples that touch on digital themes and create calm that plays on a more active pink/red accent color. We wanted a fresh, yet corporate aesthetic. Paired with a modern, clean serif typeface the identity feels both powerful and calm.

The final brand framework conveys deep expertise and fresh optimism. Each element, from the imagery to graphic elements, are designed to work across uniforms, truck fascias, and website. The owners loved the result and approved the full design suite with just no design revisions.

Concentrated Excellence: Principal-level expertise at every touchpoint—15-20 years of cross-disciplinary mastery with no junior resources diluting project outcomes

Adaptive Agility: Field-tested experience that pivots quickly when specifications evolve, without scope creep or costly restarts

Future-Ready Integration: Deep automation and Industry 4.0 expertise that strengthens competitive positioning over time

Direct Partnership: Embedded specialists sharing challenges and breakthroughs—no account managers, just direct access to decision-making principals

Find out more on this project. Visit LumoLab.