Amber Electric [Web UX/I]

Amber Electric is a forward-thinking energy retailer based in Australia. They offer customers access to wholesale electricity prices, which can change every 30 minutes, through an online platform that allows users to track their electricity usage and see the current wholesale electricity price. Amber Electric's subscription-based pricing model is designed to help customers save money on their electricity bills while also reducing their carbon footprint. With a commitment to innovation and sustainability, Amber Electric is helping to transform the energy industry and empower customers to take control of their energy usage.

Design Task: Amber Electric is a dynamic energy retailer that recently launched a new app, "Amber for Batteries," which is based on their innovative SmartShift technology. As part of this launch, a web revamp was required, and I had the opportunity to lead this project. The revamp involved incorporating the new branding from the app and creating multiple pages to welcome different customer segments. The new platform includes a product-specific page that showcases the benefits of Amber Electric to battery owners, selling the "Amber dream" to this specific customer base.

Battery owners

Renewable energy enthusiasts

Environmentally conscious households

Tech-savvy individuals

Small business owners

Early adopters of energy-saving solutions

Energy bill conscious customers

Wholesale electricity price savvy consumers