Amber Electric [Campaigns]

To make the campaign more impactful and achievable, we used real numbers and statistics to emphasize the benefits of using Amber. As the designer of the print ad and landing page connected to the campaign, I was able to effectively communicate the message to potential customers. The campaign's messaging was reinforced with clear data points and compelling visuals, highlighting the cost savings and environmental benefits of choosing Amber. Overall, the campaign successfully engaged battery and EV customers and positioned Amber as a leading provider of sustainable energy solutions.

The above-the-line campaign was strategically planned to achieve maximum reach and impact among a broad target audience. By leveraging OOH executions, the brand was able to increase awareness of the new app and drive downloads. The campaign's success was measured by the increased engagement and positive feedback from users who found the app valuable and easy to use.

Amber aimed to attract progressive renewable and concerned tech seekers to sign up and download their app by positioning a large air raver in the city that would dance every time renewables were high. The campaign, set to launch in Q4, is designed to generate buzz and awareness among the target audience, highlighting Amber's unique selling proposition of providing greener and cheaper energy.

Shell's acquisition of Powershop in late 2021 caused customer chaos, providing Amber with an opportunity to showcase its mission through a comprehensive campaign strategy, including print ads, billboards, and a $100 donation to an NGO for switching to Amber. The campaign successfully raised awareness of the takeover, communicated Amber's message to potential customers, and generated significant earned media attention.