Racepoint Global - Rebranding, Website Design and Development
Alex Aperios
2 collaborators
Racepoint Global, founded by PR legend Larry Weber, is an earned-first creative agency. With over 22 years’ experience working with tech brands that help startups become unicorns and corporate giants move at the speed of culture.
We developed a bold, high-energy brand identity that mirrors the dynamism of the companies they partner with. This rebrand signals Racepoint’s evolution from a tech-focused agency to a fully integrated partner, offering a comprehensive suite of services spanning content, influencer marketing, creative, and experiential.
Scope:
Wordmark, Logomark
Colours
Micro branding
Typography
Deck Templates
Social Assets
Posters
Website built with Webflow
Pitch Decks
Newsletters
Logo Animation
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Posted Sep 1, 2025
Agency rebranding for the Launch of Racepoint's new company direction.
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