Racepoint Global - Rebranding, Website Design and Development

Alex Aperios

2 collaborators

Racepoint Global, founded by PR legend Larry Weber, is an earned-first creative agency. With over 22 years’ experience working with tech brands that help startups become unicorns and corporate giants move at the speed of culture.

We developed a bold, high-energy brand identity that mirrors the dynamism of the companies they partner with. This rebrand signals Racepoint’s evolution from a tech-focused agency to a fully integrated partner, offering a comprehensive suite of services spanning content, influencer marketing, creative, and experiential.
Scope: Wordmark, Logomark Colours Micro branding Typography Deck Templates Social Assets Posters Website built with Webflow Pitch Decks Newsletters Logo Animation
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Posted Sep 1, 2025

Agency rebranding for the Launch of Racepoint's new company direction.

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