Brave Duck + Robots - Brand Identity

Brave Duck and Robots crafts experiences that captivate, unite, and resonate long after they're over. For brands, this means creating powerful, memorable connections. For audiences, it transforms everyday interactions into meaningful, shareable moments.

Their work exists at the crossroads of digital and physical, turning passive attention into active presence and lasting impact.

Tasked with the rebrand, the goal was to create a fresh visual identity and dynamic design system that captured Brave Duck and Robots' creative essence and helped them stand out in an already competitive landscape.

Before the new refresh, the brand lacked personality, so it was imperative that we create a design system that could elevate the brand to feel unique, timeless and memorable.

Scope: Logo Design Logomark Character Mark Colours Typography Deck Templates

Brand Guidelines Print Collateral Social Assets Posters Website Hero Logo Animation

The new logo strategically incorporates interconnected circles, symbolizing the brand's four key offerings: storytelling, innovation, creativity, and digital expertise. Each circle also represents a core element of Brave Duck and Robots' distinctive framework, influencing both the conceptual direction and the visual characteristics of the letters B, D, and R. The design cleverly includes subtle yet engaging references, embedding a duck within the ampersand and a robot within the letter 'R', emphasizing the playful and innovative nature of the brand. Additionally, the logomark was crafted to be adaptable and responsive, ensuring optimal visibility and recognition across diverse applications and screen sizes.

The resulting brand identity embraces bold, expressive typography, vibrant and adaptable colors, and distinctive character elements. This cohesive and flexible design system ensures consistency across all touchpoints while allowing creative expression and adaptability. The rebrand effectively modernizes Brave Duck and Robots' visual presence, positioning them strongly as industry leaders in creative storytelling and digital innovation.