Mixture of Experts - AI Recruitment Brand and Website

Intro Mixture of Experts is a newly launched business by Ben and Danielle of Found By Few, a recruitment company with a core focus to attract companies that already specialise in AI and want to partner with a recruitment company to scale their teams. They pitch to advanced AI/ML startups and to Founders or Directors of Machine Learning / Artificial Intelligence / Data Science. MOE’s focus is laser sharp: building credibility with Founders, Directors, and technical leaders.

The Goal Our challenge was to create a Logo, visual identity and website that would:

Clearly differentiate MOE from broader recruitment agencies.

Build instant trust and legitimacy with highly technical professionals (many with PhDs in Physics, Engineering, or Data Science).

Capture the essence of AI and machine learning in a way that feels both modern and approachable, while signalling a deep understanding of the industry.

Support MOE’s business development efforts by giving consultants a brand that strengthens, not hinders, their pitch.

Deliverables Logomark Wordmark Colours Typography Social Templates Deck templates Website Design Custom Webflow Build Lottie Animations

The Outcome We delivered a bold visual identity and digital presence that positioned MOE as a credible, specialist partner in the AI/ML recruitment space. The new brand communicates expertise, focus, and confidence, ensuring potential clients and talent immediately recognise MOE as a company aligned with their world. With a name rooted in the AI term “Mixture of Experts,” the identity bridges technical depth with a professional, approachable feel, setting MOE apart in a crowded, early-stage market.