Sergio Verdeguer
Role: Lead UI/UX Designer
Project: Australian Smart Group (ASG) Website
Overview: Led the redesign and development of the Australian Smart Group's website from concept to launch. The project focused on enhancing user experience and modernizing the digital presence of a key player in the Electrical and Renewables industry.
Responsibilities:
Designed high-fidelity wireframes and prototypes in Figma
Developed the site using Framer for a responsive and modern user interface
Worked closely with the group business manager to understand the business and accurately reflect the services and values on the website
Conducted usability testing to refine the final product
Tools: Designed in Figma, Developed in Framer
Timeline: 2 months
Industry: Electrical and Renewables
Outcome: Successfully launched a user-friendly and visually appealing website. https://asgroup.net.au/