Topship Africa
Louis Essien
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Posted Nov 14, 2025
Being the Design Lead at Topship Africa, I've created the brand visual language, crafting meaningful systems to build the brand ecosystem and bring users closer
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Topship
Overview
I designed a scalable brand identity for Topship, a global shipping platform helping businesses move goods effortlessly through tech and an international partner network.
Challenge
Topship needed a modern, unified identity that could communicate speed, clarity, and flexibility across product, marketing, and operations.
Concept
The system was built around four logistics-inspired principles:
Motion, Direction, Flexibility, and Destination — the core behaviors of shipping and business growth.
Solution
I created a modular visual system featuring:
A direction-inspired logo
Flexible color and type hierarchy
Custom icons + route-based illustrations
A motion language driven by paths and transitions
Templates for product, marketing, and operational touchpoints
Impact
The new identity elevated Topship’s brand recognition, improved consistency across teams, and positioned the company as a tech-forward logistics partner ready to scale globally.
