For the jewelry brand’s visual identity AURCIANA, I crafted a refined and sophisticated look. I began with in-depth research to grasp the brand's essence and audience. The design features a minimalist logo symbolizing timeless beauty, paired with a luxurious color palette of soft golds and muted tones. Sleek typography and delicate patterns enhance the brand’s elegant feel. This cohesive identity is consistently applied across packaging, social media, and marketing materials, creating a captivating and unified brand presence.