Complete brand identity for a cosmetic brand

For Livia's visual identity, I aimed to blend sophistication with simplicity, creating an elegant and modern look for their cosmetic products. The design features minimalist line art illustrations of faces and botanical elements, reflecting the brand’s natural and refined essence. The color palette, composed of soft pastels and monochromatic tones, was chosen to evoke a sense of calm and luxury. The typography is clean and contemporary, ensuring the brand name stands out. This cohesive identity ensures Livia’s products are instantly recognizable and convey a sense of quality and elegance.