OVERVIEW CIRCA5000 (now tickr) is a

OVERVIEW CIRCA5000 (now tickr) is a UK-based ethical investment platform designed to make sustainable investing accessible to everyday users. As the platform scaled, onboarding complexity and unclear value communication created drop-off during early user journeys.

PROJECT BRIEF Improve onboarding and core product UX to increase activation, reduce friction, and better communicate the platform’s ethical investment proposition.

ROLE UI/UX Lead and product designer

METHODS Analysed onboarding funnels, conducted UX audits, and mapped critical user journeys to identify drop-off points. Redesigned onboarding flows, simplified content hierarchy, and refined UI patterns to improve clarity, trust, and accessibility across the mobile app experience.