Secureist Brand Identity

SECUREiST

Security Device meant to be placed in Parking Areas with intelligent sensors for motion and license plate detection. The software and hardware is developed by a Romanian Company.

In our initial call with the client, we discussed in terms of direction and where do we want to take this brand with the help of the identity. Given the fact that the name is a bit challenging and can raise some eyebrows at first sight, we wanted to develop a logo / identity that would somehow diffuse all of the seriousness that comes with the name, and instead position it as a reliable, trustfully and protective device. 

In Romanian “Securist” stands for the former agents of the Secret Service, and back in the days the name itself was something that people would associate with fear and carefulness.

Our goal was to change that, and the client’s vision was that an easy way to convey warmth, security and protectiveness was by using a home as a symbol or something along those lines.

The direction was crystal clear, I began sketching ideas and presented these options in the first round.

Some of them are related to the house motif, while some are based on the letter S with elements such as home, arrows (in and out). 

Round 2 of sketches based on the approved options from first round.

Here is the process and iterations for the main directions of the logo after narrowing down from the sketches we approved with the client.​​​​​​​

Here are the final options presented to the client

Approved Logo + Type Design

And here is the actual brand identity I have developed based on the logo, it’s bold colors and strong typography.

An important part of the identity is the SecureIst Brand Pattern, which is based again on the house motif as a central element and starting point from which a maze is created.

Thus the idea of "Always a way out" or solutions that SECUREiST can bring to the table with it's expertise.

— Logo + Type Variations and Lockups

— Safe Margins and Examples

— Typography, Colors, Pattern

— Logo + Type Do's and Dont's

— Applications

    — Facebook Cover, Email Signature

     — Business Cards, Letterhead, Roll-up Banner

     — T-shirt, Posters, Vehicle Design