Kern Society: landing page for a type foundry

A type foundry sells something you can only judge by using it. So the page skips the brochure and hands over the product straight away.

The name on the front page is the demo: the letters swell and stretch as your cursor comes near, and the whole line still fits the screen. Further down, a type tester lets people write their own words and push them through every weight and width. On a phone, the name swells as you scroll instead.

If your product is something people need to try, the page can be the first place they try it.