Chớm: four seasons of Hanoi for a perfume house

Chớm sells perfume. What it really offers people in Hanoi is a piece of their own childhood, and the bottle is how it arrives. "Chớm" is the moment a season first turns.

Each scent is a street in the month it belongs to: the flower market on Hàng Lược the week before Tết, the lotus beds on West Lake at dusk, Nguyễn Du at night when the milk flowers open, the riverbank under Long Biên bridge in December. Scroll and you walk down the street until it peels away and the next season is standing behind it. Click the bottle in any season to read its notes. At the end, sliders let you mix your own blend, and every mix gets its own name.

The bottle is the product, so your eye has to land on it, in a scene where everything is painted. A thicker outline barely helped. Darkening the ground it stands on did.

The page is in Vietnamese, written for the people it's about.