A portfolio you flip through like a record crate by Mike ShockingA portfolio you flip through like a record crate by Mike Shocking

A portfolio you flip through like a record crate

Mike Shocking

Mike Shocking

The idea

Portfolios are usually a grid of thumbnails. Mine is a record shop. Each sleeve in the crate on the counter is a site I made, with its own catalog number and sleeve art.

What visitors do

You flip through the crate the way you would in a real shop. Pull a record out and the room fades to one flat color taken from that sleeve; the record slides out, and the credits are printed on the back like on an album. The pages still in progress sit in factory shrink-wrap, blurred under the film. While the shop loads, a record label spins up to exactly 33⅓ turns a minute, in step with how much has really loaded.

Why it matters for a brand

The same thinking works for a product range or a collection: something people browse with their hands, instead of a list they skim.
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Posted Sep 24, 2026

My portfolio as a record shop: every sleeve is a site I made. Pull one out and it tells you how it was made.