Tiered Rewards System Design for Gener8

Gener8 is an app and browser that allows it’s users to take control and be rewarded for sharing their data. I started doing freelance work for Gener8 right before they were featured on BBC’s Dragon’s Den in 2020. They received funding and have evolved from a browser extension, then a browser, and released their app in 2022. I have done work on and off during this journey, but they were my sole client between 2022-2024.

Product Designer

Users were connecting only a few data streams, resulting in low engagement and limited platform value.

We began with in-depth competitor research to understand how users typically interact with tiered systems and what design patterns they find intuitive. Past user interviews highlighted that our audience is highly reward-driven but often confused by unclear instructions. With that in mind, I explored several design flows to communicate the tier structure more effectively. The process was highly iterative, the Product Manager requested multiple concepts, and I refined the designs over several rounds based on internal feedback and usability considerations.

Users needed to:

Instantly identify their current tier

Understand the steps required to reach the next tier

Clearly grasp how the entire tier system works

I designed a tiered rewards system that gamified data sharing. It encouraged users to connect additional data sources by offering progressively better rewards at each tier.