This project served a dual purpose: creating a compelling web presence for Gener8 Labs and helping define the brand’s early visual language. I partnered closely with Gener8’s Creative Director to establish the overall aesthetic, balancing trustworthiness with innovation. We explored typography, color schemes, and layout systems that aligned with the brand’s emerging identity. Once the design direction was decided, I designed the pages in Figma then built the website end-to-end in Webflow.