[Brand Identity Design + Social Media] Chai Co.

The brand identity for Chai Co. combines delicate watercolor illustrations with bold, modern typography. The watercolor elements evoke warmth and tradition, highlighting the natural ingredients and authentic chai experience. The bold font provides a contemporary contrast, ensuring clear and impactful communication. This blend of styles reflects Chai Co.'s commitment to quality and their inviting, cozy atmosphere, creating a memorable and cohesive brand presence.

Crafted a visually appealing brand identity that reflects Chai Co.'s dedication to warmth and tradition. The color palette, logo, and theme balance soft watercolor illustrations with bold, modern typography to create a welcoming and memorable brand image.

Developed a creative direction that seamlessly blends the comforting essence of chai with contemporary design elements, capturing the essence of Chai Co.'s commitment to authentic and quality experiences.

Developed a visually appealing menu design that aligns with Chai Co.'s brand identity. The menu incorporates soft watercolor illustrations and bold typography, making it easy to read while reflecting the warm and inviting atmosphere of the cafe. Each section is thoughtfully organized to highlight the diverse offerings, from traditional chai blends to modern tea infusions, ensuring a delightful and engaging experience for customers.

Designed a social media art direction that embodies Chai Co.'s cozy, inviting, and vibrant theme, ensuring a cohesive and visually captivating online presence. Created social media templates for Instagram to streamline the client's posting process, providing a consistent and engaging look that resonates with tea enthusiasts and the local community.