Pure Leaf is an organic skincare brand with a strong emphasis on botanical ingredients, particularly leafy greens and herbs. The branding reflects their dedication to natural, pure formulations with a fresh, verdant aesthetic. Our collaboration led to a brand identity that encapsulates the brand's commitment to purity and the power of nature, featuring a clean, modern look with an apothecary-inspired touch. This harmonious design underscores Pure Leaf's mission to deliver high-quality, organic skincare products that harness the benefits of leafy botanicals for healthy, radiant skin.

Crafted a visually appealing brand identity that reflects Pure Leaf's dedication to purity and nature. The color palette, logo and theme balances fresh, green elements with a clean, apothecary-inspired aesthetic to create a clean and trustworthy brand image.

Developed a creative direction that seamlessly blends the lush, natural essence of leafy botanicals with modern and minimal design elements, capturing the essence of Pure Leaf's commitment to organic skincare.

Designed a social media art direction that embodies Pure Leaf's leafy, organic and raw theme, ensuring a cohesive and visually captivating online presence. Created social media templates for Instagram to streamline the client's posting process, providing a consistent and natural look that resonates with eco-conscious skincare enthusiasts.