Project Scope: End-to-end design of a cloud services website highlighting infrastructure offerings, service benefits, expert support, client testimonials, and clear contact/action pathways.
Duration: 4 weeks
The Challenge
Client’s Pain Points
Many cloud services platforms struggle to explain their value clearly, often overwhelming visitors with technical details.
Key offerings like scalable resources, data security, seamless integration, and disaster recovery lacked visual emphasis.
Users needed an intuitive flow from understanding benefits to reaching out for service inquiries.
Goals
Position Cumulus as a trusted provider of scalable cloud computing solutions.
Clearly communicate service benefits like cost efficiency, disaster recovery, 24/7 monitoring, and seamless integration.
Build trust through simplified content structure, social proof, and visual storytelling.
Encourage inquiries and conversions with strategically placed CTAs.
The Solution
Design Approach
Hero Section: Introduced Cumulus with a compelling headline that communicates cloud service value and a clear primary CTA for consultation or inquiry.
Core Benefits: Designed modular blocks emphasizing key advantages — scalability, cost efficiency, security, and 24/7 support — with supportive, easy-to-scan visuals.
Service Offerings: Highlighted cloud infrastructure services such as IaaS, PaaS, cloud security, and migration services in clearly separated sections for better comprehension.
Testimonials: Included real client feedback to reinforce credibility and demonstrate successful outcomes.
Visual System: Applied a clean, modern design language with consistent spacing, typography, and cloud-centric imagery to create an inviting UX.
Educational FAQ: Added a FAQ section addressing common cloud topics, helping reduce visitor friction and uncertainty.
Conversion Flow: Placed CTAs throughout the page that lead users from service discovery to contact forms or consultations.
Key Improvements
Translated complex cloud service concepts into clear, user-friendly content blocks.
Improved engagement with structured sections that guide visitors through benefits, services, and next steps.
Strengthened credibility with real testimonials and visually compelling layouts.
Enhanced conversion potential with consistent CTAs and simplified navigation.
Client Feedback
“The Cumulus site now presents our cloud services with clarity and confidence. Visitors immediately understand our offerings, and inquiries have increased thanks to intuitive navigation and strong visual storytelling.”