Project Scope: End-to-end design of a product marketing website for an ecommerce toolkit, including feature breakdowns, use case highlights, pricing plans, testimonials, and conversion-optimized sections.
Duration: 4 weeks
The Challenge
Client’s Pain Points
Ecommerce tool websites often get too technical quickly, confusing potential users.
Key value propositions such as streamlined cart management and checkout optimization weren’t communicated clearly.
Visitors needed a clearer understanding of how the platform solves real ecommerce pain points.
Goals
Position Unifycart as a simple, powerful toolkit that enhances ecommerce performance.
Drive trial sign-ups and conversions with strategic CTAs and user-focused flows.
Build trust through feature clarity, concise messaging, and social proof.
The Solution
Design Approach
Hero Section: Presented Unifycart with a clear, benefit-driven headline and primary CTA focusing on “Start Free Trial” to boost conversions.
Features Section: Showcased core tools like unified cart management, seamless checkout optimization, and integrations with ecommerce platforms using modular cards and intuitive icons.
Use Cases: Illustrated how different ecommerce businesses can leverage Unifycart to reduce friction and increase checkout rates.
Benefit Highlights: Used clean visual blocks and concise copy to reinforce speed, simplicity, and flexibility benefits.
Pricing Section: Designed transparent pricing plans with clear feature differences to help users make informed decisions quickly.
Testimonials: Added real user feedback to strengthen credibility and trust.
Conversion Focus: Placed clear CTAs throughout the page to guide users from awareness to trial signup smoothly.
Key Improvements
Improved comprehension of product benefits with scannable, structured sections.
Reduced cognitive load with minimal copy and clear visual hierarchy.
Strengthened conversion pathways through one-click CTAs and focused layout.
Established a scalable design system for future product expansions.
Client Feedback
“The redesigned Unifycart site now communicates exactly what we do and why it matters. Users can instantly understand the value we bring, and sign-ups have become more predictable thanks to clearer messaging and optimized CTAs.”