Wanderico Travel Platform Design
Ghulam Mohiuddin
Project Overview
Client Name: Wanderico
Industry: Travel & Adventure
Project Scope: End-to-end design of a travel experience platform website, including destination storytelling, feature showcases, user engagement flows, trip inspirations, and conversion-focused sections.
Duration: 5 weeks
The Challenge
Client’s Pain Points
Travel platforms often overwhelm users with too much information, leading to decision fatigue and low engagement.
Key destination highlights were buried under dense text, making it hard for visitors to feel inspired quickly.
Lack of clear paths for users to explore, book, or connect with travel experiences, reducing conversions and engagement.
Goals
Position Wanderico as an intuitive travel discovery platform that inspires exploration.
Communicate adventure, authenticity, and ease of planning through engaging visuals and concise messaging.
Showcase key travel destinations, experiences, and user benefits in a way that motivates users to take action.
Create a seamless flow from inspiration to exploration and booking exploration steps.
The Solution
Design Approach
Hero Section: Introduced Wanderico with a compelling tagline and immersive imagery that evokes adventure, complemented by a clear primary CTA.
Destination Highlights: Created modular sections that highlight top travel destinations with engaging cards, eye-catching visuals, and brief descriptions to spark curiosity.
Adventure Discovery: Used curated trip blocks and activity breakdowns to help users easily find experiences matching their interests.
User Engagement Sections: Designed sections for testimonials, user reviews, and traveler stories to build credibility and social proof.
Experience Filters: Implemented clear categorization and filtering options that help users narrow down choices quickly based on preferences (e.g., adventure type, region, duration).
Seamless Flow: Strategically placed CTAs throughout the site to guide users from inspiration to deeper discovery, and eventually to booking inquiries.
Visual System: Applied consistent travel-themed visuals, subtle motion, and generous spacing to create an inviting and explorative UX.
Key Improvements
Improved clarity and focus around destination discovery with clean, engaging layouts.
Designed a visual-first experience that reduces cognitive load and inspires action.
Strengthened engagement by highlighting real traveler stories and reviews.
Enhanced conversion paths by placing intuitive CTAs and clear next steps throughout the site.
Client Feedback
“The Wanderico website now feels like a journey itself — visually inspiring and easy to explore. Users connect emotionally with the destinations, which has boosted engagement and inquiries.”
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Posted Dec 25, 2025
Designed a travel platform for Wanderico to inspire exploration and engagement.
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Timeline
Apr 25, 2025 - Ongoing
Clients
Freelance
