Mayrey is a woman-centric e-commerce brand with the tagline “Everything Woman.” The platform curates a wide range of products for women—including fashion, accessories, and essentials for mothers and children. The project required a brand identity that would reflect empowerment, elegance, and inclusivity while remaining adaptable across digital and print touchpoints.

Crafted a modern and versatile logo system that embodies femininity and strength.

Developed a brand color palette and typography that evoke sophistication, warmth, and trust.

Designed mockups and visual applications that extend the brand seamlessly into packaging, online platforms, and marketing materials.

Brand strategy & positioning — define brand voice, audience fit, and value proposition.

Logo design & systems — scalable primary + secondary logo variants and marks.

Visual identity systems — color palettes, typography, iconography, patterns.

Art direction & mockups — real-world applications (packaging, bags, web headers, social).

Packaging & print design — dyelines and print-ready layouts.

Adobe Illustrator (logo and brand assets)

Photoshop (mockups and applications)

Figma (visual presentation)

Established a cohesive and memorable brand identity that communicates Mayrey’s mission of being the one-stop destination for “Everything Woman.”

Delivered a visual system that resonates with the brand’s target audience while ensuring consistency across platforms.

Positioned Mayrey as a lifestyle brand that inspires confidence and loyalty among women./