Health Plus Brand Identity Development

Health Plus is a modern research lab and hospital dedicated to combining scientific innovation with compassionate healthcare. The institution provides advanced diagnostic services, clinical research, and specialized patient care under one roof. The project required a professional brand identity that communicates trust, precision, and innovation, while remaining versatile for use across digital, print, and environmental touchpoints.

Developed a clean and trustworthy logo system that reflects medical excellence and research-driven precision.

Crafted a color palette and typography system that evoke reliability, care, and modernity.

Designed mockups and visual applications that extend the identity seamlessly into signage, lab packaging, stationery, and web platforms.

Ensured the brand aligns with Health Plus’s mission of merging research with quality healthcare.

Brand strategy & positioning — define brand values, tone, and audience alignment.

Logo design & systems — scalable marks and secondary variants for diverse applications.

Visual identity systems — cohesive colors, fonts, icons, and patterns.

Art direction & mockups — real-world implementations (lab packaging, uniforms, signage, web headers).

Print & marketing design — professional layouts for brochures, reports, and campaigns.

Adobe Illustrator (logo and brand elements)

Photoshop (mockups and brand visuals)

Delivered a cohesive and credible identity system that reinforces Health Plus’s role as a trusted medical and research institution. The new brand communicates professionalism, innovation, and care, helping position Health Plus as a forward-thinking leader in healthcare and diagnostics.