NEJ | Concept Brand Identity for Activewear Brand

NEJ is a fictional athleticwear brand created as a personal project to explore how strategic branding can bring energy, relevance, and visual impact to youth-centric industries.

From logo ideation and typography to packaging and merchandise design, I crafted a bold, kinetic identity that would resonate with Gen Z consumers, drawing inspiration from motion, self-expression, and empowerment.

To create a visual identity for a lifestyle footwear brand that would feel energetic, expressive, and competitive in the streetwear/activewear space.

Developed a custom logo mark that merges movement, direction, and confidence.

Explored multiple logo concepts before refining a final mark that balances abstract power with legibility.

Designed packaging, signage, and merchandise to extend the brand into retail, eCom, and cultural touchpoints.

Defined a tone and visual system that conveys empowerment and action.

Logo system (primary + symbol mark)

Packaging mockups (shoe box, retail bag)

Cap & apparel merchandise

Billboard and campaign visuals

Typography & color breakdown

This conceptual project demonstrates my ability to build bold, youth-oriented brand identities from the ground up. It highlights my strategic thinking in logo development, brand expansion, and storytelling through design.