NEJ - Brand Identity

Honey Nandal

Brand Designer
Graphic Designer
Adobe Illustrator
Adobe Photoshop

Brand Outline 🔎

NEJ is a Danish shoe brand that was founded by brothers Jens and Nicola K. Larsen. The two brothers grew up in a creative environment, surrounded by artistry and creativity from crafting to painting. This background inspired the brothers to create a shoe brand that would represent their roots while also offering bold and beautiful footwear that adds something extra to everyday life.

Problem ❗

They had the idea and a really solid product but all they were lacking was a bold & minimal brand presence to stand out in the industry.

Goals: Creating a brand that has... • Bold aesthetics • Modern feel to it • The ability to represent the product

Solution 🤝

When it comes to marketing and promotion, one of the key considerations is how to make your brand stand out from the rest. In a crowded marketplace, it can be difficult to make your brand truly shine. However, by investing in a strong and modern branding strategy, you can ensure that your brand stands out head and shoulders above the rest.

For the brand NEJ, I knew that creating a powerful and modern branding strategy was the best way to make the brand truly shine. I worked hard to develop a brand that was unique and eye-catching, and which would really capture the attention of consumers. The results speak for themselves – NEJ is now a recognised and respected brand in the industry, thanks to its strong branding.

Results 🎁

The result was a powerful and modern shoe brand consisting of a logo that contains elements from two of their favorite choices. I have created an aesthetic, clean yet powerful logo that represents NEJ. The logo colors were chosen for the Danish brand's Scandinavian roots: the color blue represents confidence, and white while matched the white rubber outsole and reflects purity.

NEJ remains true to its core values, offering high-quality shoes that are both stylish and comfortable. NEJ shoes are the perfect way to add a touch of luxury to your everyday look.

Thank you so much for reading this! ❤️


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