When Angelo Bridal approached me, their goal was to elevate their brand's identity to align with the refined tastes of their clientele. My task was to transform their visual presence both online and offline, crafting a brand that reflects the sophistication and elegance of their bridal collections. Through a comprehensive rebranding, I worked closely with Angelo Bridal to convey an aesthetic that speaks to modern brides seeking luxury.

To kick off the rebranding journey, I conducted in-depth research into the bridal industry, studying both local and international trends. I explored Angelo Bridal’s market position, target audience, and unique selling points to create a brand strategy that not only speaks to elegance but also builds trust with high-end clientele.

For the logo, I aimed to create an elegant and timeless design. The goal was to ensure that it would resonate with Angelo Bridal’s sophisticated clientele while maintaining a clean, modern look. I explored various compositions, iterating on ideas until we landed on a design that exuded grace and simplicity.

To build a cohesive brand identity, I chose a color palette and typography that reflect Angelo Bridal’s luxurious atmosphere. Each visual element was crafted to create a seamless experience across all customer touchpoints, from the website to the in-store ambiance.

Typography: "The serif typography chosen for the logo and headings adds a classic touch, while clean, modern fonts are used in body text for readability and contemporary feel."

Primary Font: Carla Sans Secondary Font: Montserrat

Color Palette: "A soft, neutral color scheme enhances the elegance, while subtle metallic accents bring a hint of luxury."

Primary Color: #000000 Secondary Font: #ffffff

Angelo Bridal's website needed a modern refresh to enhance user experience. I reimagined the site layout to highlight the boutique’s beautiful collections and ensure seamless navigation. The new design allows users to easily explore and connect with the brand, whether they’re browsing from a desktop or mobile device.

Art Direction

Logo & Favicon

Shop Prints

Price Tags

Business Cards

QR Code

Flyers

Print Files

Video shown below is one of many pieces of content I edited for them.

A diverse range of creative services for the project has been provided, including:

Brand strategy

Visual identity design

Logo design

Stationery design

Advertising design

Design consulting and creative direction

Check out the full case study on my Behance profile.