synopticom is a user feedback management service. Their main goal was to rebrand keeping their existing logotype and to create a new identity that would be in line with the Lithuanian tech scene – light, modern, and playful.

synopticoms’ brand identity combines images of people, dashboards, and bold illustrative elements. The use of portraits conveys a human touch while dashboards remind of synopticom’s goal of feedback data management and add a clean take on tech services. The identity as a whole is youthful and alive - in line with the start up scene.

The essence of synopticom is portrayed by bulky illustrative elements with bright accents. Stylized graph visuals convey the importance of data and user feedback while hand gestures give a human touch and a sense of support and community. The face of synopticom is wrapped up by various abstract illustrations inspired by synopticom’s values. These bring zest and a friendly vibe.

Adding life to every visual with small, yet impactful elements and badges. These simple symbols are meant to be used in combination with other illustrations, creating a fun bunch. 

Abstract line elements are the glue to a synopticom composition. Subtle line balances out heavy illustrative elements creating balance and rounding up the visual synopticom experience.