Problem:
Binni’s jewellery e-commerce website struggled with poor UI/UX, making it hard for users to browse or purchase products. Outdated visuals and lack of storytelling led to low engagement and weak online sales.
Solution:
We transformed the jewellery website with a luxury-focused UI/UX overhaul, premium visuals, and intuitive navigation. Enhanced product storytelling and conversion optimization drove higher engagement and increased sales for the jewellery e-commerce brand.
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Posted Aug 1, 2025
Luxury-focused UI/UX redesign for Binni, a modern jewellery brand.
Post-launch, conversion rate jumped by 90% and AOV increased by 20%.