Jewellery D2C Brand UI Design | E-commerce | Custom UI by Soveet GuptaJewellery D2C Brand UI Design | E-commerce | Custom UI by Soveet Gupta

Jewellery D2C Brand UI Design | E-commerce | Custom UI

Soveet Gupta

Brand Design

UI Designer

UX Designer

Figma

Framer

E-Commerce

Problem: Binni’s jewellery e-commerce website struggled with poor UI/UX, making it hard for users to browse or purchase products. Outdated visuals and lack of storytelling led to low engagement and weak online sales.

Solution: We transformed the jewellery website with a luxury-focused UI/UX overhaul, premium visuals, and intuitive navigation. Enhanced product storytelling and conversion optimization drove higher engagement and increased sales for the jewellery e-commerce brand.

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Posted Aug 1, 2025

Luxury-focused UI/UX redesign for Binni, a modern jewellery brand. Post-launch, conversion rate jumped by 90% and AOV increased by 20%.

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