Paakhi offers beautiful bedsheets with a refreshing, vacation-like vibe.
We wanted the packaging to reflect that same light, breezy, and calming feel - so we designed it to feel like a mini escape from the very first glance.
A clean packaging always catches the eye!
Paakhi means “bird” - a symbol of grace and lightness, which we wanted the packaging to reflect.
In the end, it came together beautifully.
Problem:
Paakhi’s bedding and furnishings packaging was generic, lacking brand identity and failing to build customer recall. In-store competition made it difficult for the brand to stand out and drive repeat purchases.
Solution:
We developed a unique packaging design system with distinctive brand visuals and storytelling. The result is elevated shelf presence, better recognition, and greater consumer trust for Paakhi’s bedding and furnishings range.
Created a unique packaging system for Paakhi, a bedsheet Co. blending brand visuals and storytelling - boosting shelf presence, recognition, and consumer trust.