Visual MN Rebranding & Website Design
Hannah Foslien
Led the rebranding of the Minnesota News Photographer's Association to Visual MN while serving as President. This included the design of a new logo, launching a custom WordPress site, and organizing key events. This drove membership growth.
Scope of Work:
Contributed to designing a new logo (primarily handled by the VP).
Set up and launched a custom WordPress website for Visual MN.
Organized an in-person conference and photo contest for professionals and college students.
Oversaw the addition of roles for social media management and student outreach.
Visual MN's custom WordPress website – launched during the rebranding process – enhanced online presence and engagement.
Impact:
The rebranding and new website significantly increased Visual MN's visibility and member engagement.
The new events and monthly meetings strengthened community ties and expanded the organization's reach.
The four logo variations used by Visual MN for marketing materials and promotional items.
The rebranding project revitalized Visual MN, fostering a stronger, more engaged community and driving continued growth and outreach.
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Posted Jul 29, 2024
Rebranded Minnesota News Photographer's Association to Visual MN as President and launched a custom WordPress site – driving membership growth.
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