Taskpin experienced slow network effects in its first year, preventing organic growth and resulting in a high marketing customer acquisition cost.
Approach
Taskpin Workspace extends the marketplace into a SaaS-enabled ecosystem, providing professionals with tools to manage clients, tasks, and schedules, while creating new monetization opportunities for Taskpin.
Key Features & Design Decisions
Quote Management: Streamlined handling of client requests and proposals.
Client Management: Organized workspace to track and nurture relationships.
Calendar Integration: Simplified scheduling and job management.
Tasks & Notes Management: Structured tools for daily operations.
Exclusive Public Profile: Showcase services and accept quote requests.
SaaS + Marketplace Integration: Blended functionality for scalability.
Impact
Transformed Taskpin from a pure marketplace into a SaaS-enabled platform.
Empowered professionals with end-to-end business management tools.
Increased user retention and opened new revenue streams.
Taskpin Public Profile - Tasker's Landing
Taskpin Public Profile gives professionals a shareable, trust-focused page to highlight expertise, showcase services, and build credibility both inside and outside the platform.
Key Features & Design Decisions
Service Showcase: Structured display of services for clarity and appeal.
Trust & Credibility: Verifications, ratings, and reviews to build reliability.
Personal Branding: About info, skills, and activity insights for differentiation.
External Accessibility: Publicly accessible with a username handle for sharing.
Seamless Setup: Integrated into onboarding and verification flows.
Impact
Empowered professionals to attract more clients and strengthen credibility
Extended user presence beyond the Taskpin ecosystem
Enhanced the platform’s role as both a marketplace and branding tool