The work showcased is limited due to a signed NDA.
Overview
I partnered with the UX design hub Notallbad to enhance Tafel Deutschland's digital platform, facilitating food distribution to those in need. We conducted a usability audit to identify and address usability issues, aiming to improve user experiences and reduce abandonment rates.
Experience Principles
1. Empower 💪
Provide users with intuitive tools to streamline food donation and distribution processes.
2. Integrate 🔗
Ensure seamless integration across all platform functionalities for stakeholders.
3. Enable 🤝
Enable efficient communication and collaboration between food banks, donors, and volunteers.
Tafel Deutschland's digital platform faced high user abandonment rates, indicating usability issues. The challenge was to conduct a comprehensive usability audit and propose actionable solutions to enhance the platform's usability and user experience.
Role
As the sole UX/UI Designer, I led the usability audit process, collaborating with stakeholders to understand user pain points and prioritize improvements. Utilized various research methods, including heuristic evaluation, user testing, and analytics review, to gather insights.
Solution
Implemented a series of enhancements based on usability audit findings:
🎨 Streamlined user interface design for intuitive navigation.
💬 Enhanced communication features to facilitate collaboration between stakeholders.
⚡ Optimized platform performance to reduce loading times and enhance user engagement.
Process
1. Research & Analysis
Conducted stakeholder interviews to understand project goals and user expectations.
Developed detailed user personas to empathize with users' needs and pain points.
2. Usability Audit
Performed heuristic evaluation and user testing sessions to identify usability issues.
Analyzed platform analytics to pinpoint areas for improvement.
3. Problem Identification & Solution Recommendations
Prioritized usability issues and proposed actionable solutions.
Collaborated with teams to ensure feasibility and implementation of solutions.
4. Collaboration & Implementation
Utilized communication and project management tools for seamless collaboration.
Tracked implementation progress and monitored feedback.
5. Testing & Validation
Conducted follow-up testing to validate improvements and gather user feedback.
Outcomes and Impact
Identified and addressed usability issues, resulting in a more user-friendly platform.
Reduced user abandonment rates, improving overall user experiences.
Enhanced collaboration between stakeholders and facilitated efficient food distribution processes.
Demonstrated problem-solving skills and commitment to improving user experiences in the non-profit sector.
Key Takeaways
This project showcased my ability to conduct in-depth usability audits and deliver meaningful solutions to complex usability challenges. It emphasized the importance of collaboration and user-centric design in achieving positive outcomes in the humanitarian sector.
Conclusion
Through collaborative efforts with Notallbad and Tafel Deutschland, the enhanced digital platform now empowers food banks, donors, and volunteers to streamline food distribution processes efficiently. The project exemplifies the impact of user-centered design in addressing real-world challenges and making a difference in people's lives.
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Posted May 23, 2024
This case study details UX enhancements for Tafel Deutschland’s platform, improving usability, reducing abandonment rates, and enhancing the user experience.