Scimetrics makes the Kaput brand of pest control products, for the elimination of rodents and moles. I created a trade campaign aimed at pest control professionals, since that is Scimetrics' audience. Instead of boring them with yet another forgettable campaign that inundated the reader with scientific jargon, I focused on the raw emotions and frustrations of their clients when they have a pest problem.

The ads stood out in dry publications like Pest Management Professional and others. The result: a massive uptick in brand recognition and sales.