Bold Re-Branding for Hello Mentor, a Tech Study-to-Work Startup

Joana Peleira

Brand Designer
Web Designer
Product Designer
Adobe Suite
Figma
Webflow
Hello Mentor

Hello Mentor

Hello Mentor’s purpose is to make networking, career guidance and knowledge accessible for all. That is why, by partnerships with companies, Hello Mentor are able offer free mentorships for mentors and mentees.

Industry

Education, HR





Project

I have crafted a brand strategy and design system that effectively communicated the innovative and fresh nature of Hello Mentor resulting in increased brand recognition and customer engagement. Using visually appealing and brand elements that connect with stakeholders, and target audiences.



Scope

Brand strategy, identity, brand collateral, design system, product design, website design and development on Webflow, email marketing, and product design.



Year

2022 - present



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