User-Centered Brand and Website for C2, a De-fi Startup
Joana Peleira
Crypsphere2.0
Today's cryptosphere is still full of Fraud, Friction, and Frustration; but C2 wants to change everything. Our mission is to protect and empower citizens of the digital world by enabling them to safeguard their personal data and assets, online.
Industry
De-fi, self-sovereign identity, crypto
Project
I spearheaded the creation of their brand design, strategy, and website design and development. With a focus on innovation and a deep understanding of their target audience, we crafted a compelling brand identity that highlights their unique offer.
Scope
Brand strategy, identity, brand collateral, design system, product design, website design and development on Webflow, email marketing, and product design.
Year
2022 - present
Password: c2vault
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Posted Jun 29, 2023
The website seamlessly integrates the brand identity, effectively communicates C2's value proposition, and highlights their offer.
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