Immersive Smart AR Business Card
Mihir M.
Preview: Video
Overview 🔎
The project aimed to create an immersive smart AR business card for CPHLIVE Creative Director Pedro Bjerregaard. The goal was to enhance user engagement, leaving a lasting impression on recipients. Pedro Bjerregaard, the Creative Director, represented CPHLIVE's brand and sought a unique and engaging way to present his professional information to potential clients or partners. By opting for a smart AR business card, Pedro aimed to demonstrate his creative vision and showcase the capabilities of CPHLIVE in utilizing cutting-edge technologies. Challenges included technical complexity, stakeholder alignment, scope changes, and time constraints. The team addressed these issues by conducting thorough research, collaborating with experienced AR developers, and setting clear expectations for scope changes and potential adjustments to deadlines.
Project Details 🤝
The project utilized image tracking on both sides of the business card. Upon activation, the front side displayed a 3D avatar of Pedro along with infoboxes showcasing his introduction reel, contact buttons, and various services offered by CPHLIVE. Clickable areas led to respective service pages while the reverse side featured a puzzle game offering freebies from CPHLIVE upon winning. The team employed iterative prototyping throughout the development cycle achieving stakeholder alignment through regular communication feedback sessions.
Results ✨
Metrics impacting success included user engagement levels positive feedback potential business impacts such as increased leads conversions or brand awareness Project's success would be determined by the extent of goals achieved & positive reception leading to continued adoption & usage.
- Delivery of an Immersive AR Business Card: The project resulted in the creation and delivery of an immersive smart AR business card for Pedro Bjerregaard, showcasing his 3D avatar, info boxes, contact buttons, clickable areas, and a puzzle game on the reverse side. The successful implementation of these features is the key deliverable.
- Enhanced User Engagement: The project aimed to provide an engaging experience for recipients of the business card. A metric of success is the level of user engagement and interaction with the AR elements. A Higher user engagement trend could be seen by measuring the time spent interacting with the card and the completion rates of the puzzle game.
- Positive Feedback and Impressions: There was a rise in feedback received from recipients, stakeholders, and clients. Positive reviews, comments, and testimonials regarding the innovative approach, interactivity, and uniqueness of the AR business card indicated a successful outcome.
- Business Impact: Based on the goals and objectives set for the project, we saw an increase in leads generated, conversion rates, and brand awareness resulting from the distribution and use of the AR business card.
- Continued Usage and Adoption: With the successful implementation of the project and how well it was received CPHLIVE is planning long-term usage and adoption of the smart AR card technology. The project's success might encourage others to explore similar innovative approaches for their business cards or marketing materials.
- Version Updates: Being a web-based technology timely updates to the services offered, content updates, contact changes, and design changes can be implemented easily without the need to create newer iterations of the project.
Conclusion 💥
The outcome was the successful delivery of an immersive smart AR business card for Pedro Bjerregaard showcasing his 3D avatar infoboxes contact buttons clickable areas & puzzle game.
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