Funded Stake is a sports betting platform with a twist: users don’t risk their own money. Instead, they buy into a challenge, prove their skills, and keep up to 80% of the profits. From NFL to soccer and everything in between, FundedStake.io empowers bettors to focus on performance not stress.

I led the entire product design process, from research to launch. I also managed a team of 5 engineers to ensure the final product was clean, fast, and intuitive.

- Product Strategy & UX Design - UI Design (Web App) - Team Lead (5 Engineers) - QA & Pixel Perfection Oversight

Research & User Mapping We interviewed both casual and pro bettors to understand mental models: - What makes betting stressful? - What motivates them to complete challenges?

Wireframes & Flows - Registration and login flow with multiple accounts. - Buying challenges. - Wallet behavior across different phases. - Payout requests & rules.

Designing the Experience - Each challenge phase has clear conditions and visual feedback. - Demo and real wallets are clearly labeled with tooltips. - Users can easily track success or reset and try again.

Leading the Build - Managed a 5-person engineering team. - Defined and reviewed UI states, edge cases, and empty states. - Ensured final build matched design system exactly.

Aspiring Bettors People new to sports betting who want a safe way to test their strategies.

Experienced Bettors Users with betting history looking to scale their profits without risking personal capital.

Multi-sport Fans Users who follow various sports including NFL, NBA, Hockey, Soccer, and more.

– A deep dive into competitor platforms and their onboarding patterns. - User interviews with first-time and repeat bettors. - Journey mapping for registration, wallet transitions, and challenge completion. - Multi-account logic diagram showing how users toggle between accounts with different challenges.

Problem 1 - Confusing challenge phases: Users struggled to understand why wallet balances reset and how funds moved between stages.

Problem 2 - Demo vs real wallet confusion: Users had to manually log out to switch accounts with different challenges.

Problem 3 - Multiple accounts were hard to manage: New users found it difficult to get started.

Problem 4 - Onboarding caused drop-offs: Added progress bars, status messages, and phase guides so users always knew what came next.

Solution 1: Added progress bars, status messages, and phase guides so users always knew what came next.

Solution 2: Visually separated demo and real wallets using color coding, icons, and contextual helper text.

Solution 3: Introduced an account switcher with labels, activity indicators, and memory of last-used profile.

Solution 4: Reduced the number of steps to make onboarding simpler and faster.

- Phased challenge tracker with real-time progress and visual cues. - Smart wallet UI to clearly distinguish demo vs real states. - Multi-account switcher with labeled dropdown and easy toggling. - Responsive layout that works across devices. - Modern UI system using modular, scalable components in Figma.

- Reduced user confusion around wallets and phases. - Increase in completed challenges due to improved UX clarity. - Fewer support tickets due to self-explanatory interface.

"I’ve worked with Sukant and his team on a bunch of projects now, and honestly, it’s always been a great experience. He just gets what we’re trying to do, both creatively and from a business point of view. Communication is super smooth, and they always bring fresh ideas without missing a deadline. It’s rare to find that mix of creativity, reliability, and professionalism."

Designing Funded Stake taught me the importance of simplifying complex logic without removing functionality. I also learned how to lead a design-dev team effectively while keeping user experience front and center. This project sharpened my product thinking, systems design, and team collaboration skills.