Dental CRM - Case Study
Sukant
Dental CRM - Case Study
Aligneurs Francais - Paris, France
Overview
Aligneurs Francais Dental CRM is a web and mobile platform designed to help dentists and lab technicians manage patient care, communication, and invoicing — all in one place. The product needed a refresh that made it simpler, faster, and more user-friendly. I led the redesign with a focus on user experience, making sure the interface truly worked for real-world dental teams.
My Role (UX & Visual Designer)
- Branding & Website Redesign
- User Research & Testing
- Web & Mobile App Design for Dentists
- Web App Design for Lab Technician
- Web App Design for Admin
UX Process
Research
- Reviewed existing product and user workflows.
- Surveyed 30 dentists for real insights.
Wireframes & Flows
- Created task-based flows focused on reducing friction.
- Designed a mobile-first patient intake and photo capture process.
Visual Design
- Refreshed the interface with clean layouts, clear typography, and calming colors.
- Built a scalable component library in Figma.
Testing
- Ran feedback sessions with early users and iterated on layout, copy, and interactions.
Target Audience
Dentists (Web App & Mobile App)
Professionals across France managing dozens of patients per week. They wanted a tool that was fast, mobile-friendly, and easy to use.
Lab Technicians (Web App)
Production team members managing aligner creation and delivery. They needed better context and real-time updates from dentists.
Research & Insight
I conducted a user feedback survey with 30 dentists to understand their pain points and priorities.
Key findings
– Dentists wanted to spend less time on admin and more on patient care.
- The most-used features were photo uploads, treatment tracking, and messaging.
- Users needed a smoother mobile experience with fewer clicks.
Problems
The original system had become difficult to use and slowed down the day-to-day work of dental clinics. Dentists were spending too much time on manual tasks, and communication with the dental lab was messy and slow.
Here’s what I discovered
- Photo uploads were time-consuming and required multiple devices.
- Email was the only way to contact the lab, which caused delays and confusion.
- Invoicing had to be done manually with no reminders or tracking.
The team needed a clean, modern solution that would simplify everyday workflows.
Solutions
1. Mobile Photo Uploads
Old process:
Add patient on web → take photos on phone → transfer to laptop → upload manually.
New flow:
Add patient and take/upload photos directly in-app — saving minutes per patient.
2. Real-Time Messaging
Old process:
Conversations via email, hard to track or search.
New flow:
Patient-specific chat inside the app with attachments and delivery updates.
3. Automated Invoicing
Old process:
Manually create, send, and track invoices.
New flow:
Auto-generated invoices with reminders and filters for paid/unpaid.
Design Highlights
- A calm and clean dashboard that surfaces only what matters for the day.
- Reorganized patient profiles with timelines, notes, and easy access to all media.
- Chat threads tied to patients, keeping lab communication organized and fast.
- Payment tracking and reminders built right in.
Sitemap
Branding
Mobile App (For Dentists)
Add a new patient
Patient Sorting
Invoice Sorting
Website (B2B & B2C)
B2B Website
B2C Website
Web App (For Lab Technician)
List of all Patients
Patient's Treatment
Messages
Web App (For Admin)
Dashboard
Manage Dentists
Manage Invoices
Results
- 40% faster task completion time for dentists.
- Photo upload time reduced by several minutes.
- Communication with lab became instant and traceable.
- Invoicing became automated and much easier to manage.
"The new UI is clean, quick, and makes our day easier." — Dentist feedback
Client Feedback
"His collaboration with the development team has been exceptional, ensuring that the design vision was accurately implemented in the final product."
Mathias Bensimon, Co-Founder @ Aligneurs Francais
What I Learned
This project reminded me that simple tools can be powerful when designed well. By focusing on real user needs and trimming complexity, I turned a clunky admin platform into something clinics actually wanted to use every day.
Like this project
Posted Jun 15, 2025
It is a web and mobile platform designed to help dentists and lab technicians manage patient care, communication, and invoicing, all in one place.
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Timeline
Jan 15, 2020 - Feb 1, 2022
Clients
Aligneurs Français
