Fintech, Data Brokers, AI 12 Weeks DedoAI

Led UX/UI design for DedoAI Enterprise, an AI dataset marketplace platform. Created comprehensive design system and enterprise workflows that abstracted blockchain complexity. Achieved 67% reduced cognitive load in dataset discovery, increased enterprise adoption from 43% to 78%, improved procurement workflows by 45%, and boosted enterprise trust scores by 32% through intuitive interfaces and transparent billing systems.

Enterprise skepticism toward crypto platforms, overwhelming information density in dataset discovery, complex blockchain payment flows, and need for familiar enterprise workflows with compliance controls.

Built unified design system with smart categorization, abstracted blockchain complexity behind familiar interfaces, implemented role-based access controls, created transparent billing with departmental budgets, and designed streamlined search filters for easy dataset discovery.