Rayna UI started as a simple yet powerful Figma design system and component library. Its vision? To help designers, product builders, and indie hackers ship their ideas faster, like snapping Lego blocks together to create a full product.

But by the time Version 2 was ready to launch, Rayna UI needed more than just a new look.

We needed to move beyond “just a component library” and position Rayna UI as a full ecosystem.

We wanted to show existing V1 users and new customers what had changed and why it mattered.

And most importantly, we wanted the website to drive conversions, not just showcase features.

As part of the design system team, I was responsible for:

Redesigning and rebuilding the website to match the bold vision of V2.

Crafting content flow and layouts that didn’t just look sleek, but guided users toward conversion.

Highlighting V2’s new features:

It was about telling a clear story that Rayna UI isn’t just a library. It’s a shortcut to building real, production-ready products.

The redesigned site launched with Rayna UI V2 in Sept 2025.

Here’s the impact:

3,000+ website visitors in the first weeks after launch

3–5% conversion rate into paying users

Fully responsive, sleek site optimized for speed & accessibility

Clear storytelling that helped users instantly “get it”

By aligning content with user needs, showcasing social proof (examples, reviews), and addressing doubts with a dedicated FAQ, the site didn’t just look better; it performed better.

Working on Rayna UI reinforced a few powerful lessons:

Clarity drives conversion: Users convert when content directly answers what they’re looking for.

Storytelling matters: Features alone don’t sell; showing use cases and benefits builds trust.

Design is strategy: A sleek interface means little without a strategic content flow and conversion-focused structure.

Rayna UI’s V2 launch wasn’t just a “website redesign.” It was a shift in how indie builders and product teams approach shipping. By lowering the barrier to prototyping and launching products, Rayna UI empowers:

Solo founders to validate ideas quickly

Designers to create polished UIs faster

Product builders to focus on core innovation instead of reinventing the basics

And for me personally, this project sharpened my approach to conversion-driven design, a philosophy I now carry into every project: design isn’t just about how it looks, but about how effectively it moves people to act

Rayna UI V2 is built for designers, indie hackers, product builders, and solo founders who want to ship faster without reinventing the wheel.

🌐 Explore Rayna UI V2 here: https://www.raynaui.com/