An overhaul that blended bold branding with seamless ordering to win back skeptical foodies.

Cloud Kitchen is about the experience of food. The brand’s mission was bold. Bringing quality, tasty, and nutritious meals straight to doorsteps across Nigeria. But there was a catch: their online presence didn’t live up to the flavor.

Customers complained that ordering was confusing, the interface didn’t feel modern, and the brand lacked the credibility to make people trust their meals.

The founder himself admitted that even close friends struggled to place orders.

The problem wasn’t just design, it was trust.

And trust is everything in e-commerce.

This is where the collaboration began. Partnering with Bolanle Banwo Osadolo’s Geneza Brands team, I joined forces with an incredible lineup of creatives:

Brand Design Director: Bolanle Banwo Osadolo

Motion: Cre8ivestudio8

Illustration: Funto Coker, Seyi Ayoade, Genesa Design Team

Web Design: Me

Together, we set out to redesign Cloud Kitchen’s vibe.

The goal was to design a digital experience that wasn’t just functional but mouthwateringly irresistible.

I started with low-fidelity wireframes, focusing on clarity and usability. Pages needed to be easy to navigate, content had to flow seamlessly, and most importantly, users needed to trust the process from browsing to checkout.

Once the structure was locked in, I infused the design with the brand’s new bold color palette inspired by familiar food hues. The result? A website that felt lively, modern, and unmistakably “Cloud Kitchen.”

When I presented the first high-fidelity iterations to the founder, the reaction was instant excitement. A few tweaks later, we had a design that perfectly married usability with flavor.

But here’s where the story gets interesting: handing off the design to the dev team wasn’t smooth sailing.

I thought my organized Figma board, complete with screen flows and a component library, would be enough. Turns out, assumptions can kill collaboration. Some developers got stuck navigating the designs, which could have slowed everything down.

I jumped on two live walkthrough sessions. Talking through the flows, interactions, and nuances transformed the process. Lesson learned: sometimes, collaboration means explaining things out loud, not just dropping files.

The final design brought Cloud Kitchen’s new brand identity to life online:

A bold, colorful landing page that immediately set the tone.

A streamlined shopping flow that made ordering intuitive and hassle-free.

A mobile-first experience designed for Nigeria’s fast-growing base of on-the-go users.

A design system built from scratch to keep future iterations consistent and scalable.

The new website wasn’t just functional; it was deliciously user-friendly. Customers could finally connect with the brand, order with confidence, and trust that Cloud Kitchen wasn’t just another faceless food vendor.

Never assume. A neat Figma file doesn’t guarantee clarity. Walking teams through the process is just as important as delivering the assets.

Collaboration is the secret sauce. From brand directors to illustrators to developers, every hand in the kitchen contributed to the final taste.

Design is about trust. A bold interface can attract attention, but trust is what keeps customers coming back.