MoonGlow is a notorious K-beauty brand in the Republic of Moldova. One objective of theirs is to become more recognisable and build an online community of women who love themselves, who know how to take care of theirselves and who are willing to change their lives at 360 degrees simply by following a correct skin-care routine at home. Therefore, the decision was made to initiate an YouTube channel, where once a week dinamic and simple videos would be posted. The aim is to keep the videos simple, relatable and useful. No script needed - that was the will of the brand CEO, as she encourages honesty, comfort, and transparency. As a result, just with 9 videos, at the moment, the channel registered a growth from 200 followers to 600 followers. It is important to be mentioned that videos posted gain comments from the users, which means that they impress and trigger people to leave their impressions below. See the below attached links: