This YouTube channel was aimed for expanding the online community for the CEO of a notorious company in the Republic of Moldova. We were focusing on business content, as the client is a businessman that wants to add value through his content and want to find likeminded people online. I was applying a strategy that was aimed at content recycling, in order to gain visibility among numerous platforms at the same time with less marketing effort but with better outcomes. That's why, I was adapting the YouTube content for Facebook and TikTok as well. Besides that, I was repurposing the content from long Facebook lives into short YouTube videos with particular topics tackled in the main livestream. By applying this strategy, the content which took effort and energy to generate was used at its maximum potential. YouTube content for this channel was segmenting the audience and converting the business interested audience into Facebook followers.