Boosting the engagement rate with Instagram Stories for BioShop

I assumed responsibility for crafting strategic Instagram stories aimed at driving traffic, boosting sales, and elevating conversion rates. My efforts resulted in a substantial improvement in Engagement Rate, by 33%, characterised by increased user interaction, higher response rates (15%), elevated link clicks (40%), and enhanced brand trust, ultimately delivering valuable outcomes for my client.

While the follower count was substantial, the engagement rate required enhancement across all three pages. My objective centered on elevating engagement levels. I implemented a strategic approach, incorporating diverse stickers, quizzes, Q&A segments, and open responses to engage the audience actively. This proactive engagement approach prompted increased user interactions, including inquiries, link clicks, and story responses, resulting in a notable surge in audience engagement.

I was posting 10-15 stories a day, also including client feedback.