Problem:
The company needed a website that would position them as a premium technical partner rather than a generic service provider. The site had to communicate credibility and expertise to yacht owners, skippers, and fleet managers across Australia, and guide them toward making contact.
Process:
As the sole designer on this project, I handled the full design scope in Figma - from information architecture to final UI across desktop and mobile. The site covers seven page types: Home, Services, Maintenance, About, Blog, Post, and Contact. The visual direction uses a dark theme with sharp orange accents to reinforce a sense of precision and performance without feeling corporate.
Solution & Outcome:
The result is a complete multi-page design system with responsive desktop and mobile layouts, a consistent component library including header, footer, and button variants, and a structured content hierarchy that moves visitors from service discovery to contact.